(from their site) We grew up listening to guitar music, spending hours learning our favorite songs, and playing in punk bands. Knowing the transformative influence of guitars in our own upbringing, we questioned how we can empower the next generation of musicians and create a community of music lovers. Our answer was to build a modern guitar brand that offers a simpler shopping experience to reinspire guitar culture. After spending 3 years researching, testing, and building, we released our first collection in April, 2018.