Since 1996 Ayers has grown to be respected as one of the world’s finest makers of acoustic guitars. Founder of the Ayers company, Mr. Huang Chengfa grew up listening to the music of the Beatles, the Eagles and other classic Pop, Rock, Folk and Country artists. As a young man he longed to own a high quality guitar, but found that the cost of such instruments placed them beyond the average musician. He felt that it should be possible for all players to have access to top quality instruments at reasonable prices, and with his passion for music and drive for excellence he set about building a guitar-making factory in Vietnam.