Innovation has been a key for us since 1964 when our company founders brought a wealth of string making experience to a small family-owned business. Now, 35 years later, as a top brand in the global market GHS Strings is staffed with dedicated personnel trained and experienced in string technology. Our continuous innovation can be seen in such areas as our ìBrightness Barî (found on select string packages and designed to show what strings will produce which tones), our close collaboration with key artists (who often actually provide direct input during the string design process for Signature strings), and our ongoing efforts to create new and exciting product.